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The end-goal of an Analytics tool is to make decision-making smarter and more collaborative. What process should you use when choosing one? Follow this step-by-step guide
The end-goal of an Analytics tool is to make decision-making smarter and more collaborative: To achieve this, the platform must serve both future users: Data Analysts and Business Users. Many solutions exist on the market, but choosing the one that will suit you best requires you to dig deeper and take more accurate criteria into account.
An Analytics platform combines various technologies into a unified solution. Its purpose is to meet business needs all through the Data Analytics Lifecycle.
Analytics tools are designed to make business users more independent when making data-driven decisions.
An Analytics platform enables business users to:
When choosing an Analytics platform, you need to think about:
Keep in mind that the best platform for your business users isn’t always going to be the best platform for your Data Analysts. As a consequence, you will need to find the right balance between these two teams and their expectations.
For instance, a solution such as Metabase is more appropriate for technical teams, whereas Looker is designed for people who do not possess any data hard skills.
Self-service Analytics solutions should offer a user-friendly interface that can be handled by various user types. The solution needs to allow non-tech users to create and understand reports and dashboards on their own.
You should see the choice of your Analytics platform just like any other IT investment: keep in mind that it should support both your current and future business requirements.
Here are some issues you should consider:
Modeling helps your business users work with data and create reports. However, it represents a huge workload for your Data team – especially regarding data preparation and maintenance, so as to keep the data up-to-date.
3 kinds of solutions are offered on the market:
Also remember that providing your Data teams with a simple SQL editor will make their work much easier!
If you’re only looking for a basic tool that will allow you to display KPIs, a classic Analytics platform is more than enough. But when using a dashboard, you often need more context to understand the analysis: Business Analysts then have to copy/paste data from their BI tool to Notion or Google Docs, which takes up a lot of time and can damage the data’s quality.
To counter that, choose notebooks. Notebooks enable you to gather your Analysts’ work and data documentation in order to help business users make informed decisions through Data Storytelling.